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its association with such an esteemed brand reinforces the
championship’s status as one of the most respected in the world.
British Rally Championship Managing Director, Mark Taylor, said: “We are
extremely proud to have been chosen by this established, professional
brand and look forward to working with Dulux Trade in its association
with the MSA British Rally Championship. The Championship brings a great
deal of excitement and entertainment to its supporters, and the
sponsorship provides a fun and dynamic platform for Dulux Trade to
provide incentives and competitions for its existing and potential
customers, as well as its staff. Using the Championship to build on the
emotional side of the brand will help promote its pioneering products
and services to a new, wider audience base.”
Commenting on the sponsorship deal, Dulux Trade Communications Manager,
James Green, said: “Dulux Trade is renowned as a high performance brand
among the world’s finest decorating professionals, and we have recently
been looking for an innovative way to bring the Dulux Trade brand name
and associated messaging to an even broader audience. The British Rally
Championship fits the bill perfectly, as like Dulux Trade, the
championship revolves around performance under pressure, and has a long
history of success.”
The official launch of the 2010 Dulux Trade MSA British Rally
Championship will be on the 9th of March at the Dulux Trade headquarters
in Slough, ahead of the first round at the end of the month. The
sponsorship deal will run for two years and the British Rally
Championship reserves an option to continue beyond that period.
2010 Dulux Trade MSA British Rally Championship calendar:
27 March – International Bulldog Rally North Wales – Welshpool,
North Wales
23/24 April - Pirelli International Rally - Carlisle, Cumbria
28/29 May - Jim Clark International Rally - Duns, Scottish Borders
8/9 July - International Rally Isle of Man - Douglas, Isle of Man
20/21 August - International Rally NI - Antrim, Northern Ireland
24/25 September - International Rally Yorkshire – Scarborough
For more information on the Dulux Trade MSA British Rally Championship
visit
www.rallybrc.co.uk
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